MediaPrimer
DESIGN | DIGITAL MEDIA | SOFTWARE

Improving citizen’s life with smart solutions

Established in 2000, MediaPrimer provides technologically innovative solutions tailored to the client and their needs. Our data management solutions help our clients to achieve better business performance.

After many years of working in areas of multimedia information systems, virtual environments, exploration of cultural heritage spaces, geographic information systems (GIS), monitoring systems and remote management systems, we asked ourselves: How can we improve the citizen’s life with smart solutions?

However, we also recognised that this was being considered from a technological viewpoint and therefore only part of the problem!

Eventually, our final goal was visualised as being a more holistic approach: How to improve a citizen’s life in the community?

Therefore, we arrived at two different but correlated areas:

01

Integrated management of the different areas of municipal intervention

Our understanding is that the municipal authorities need to have an integrated view of the territory and of the performance of its different activities to better define their policies, if they are to improve the citizen’s life and the community as a whole.

02

Supporting Active and Healthy Ageing

We believe that technology is more and more important as it improves a citizen’s life. To make this endeavour possible, it is required that cognitive healthy people are able to take advantage of all technological improvements that are being made available.

01

Integrated management of the different areas of municipal intervention

Our understanding is that the municipal authorities need to have an integrated view of the territory and of the performance of its different activities to better define their policies, if they are to improve the citizen’s life and the community as a whole.

02

Supporting Active and Healthy Ageing

We believe that technology is more and more important as it improves a citizen’s life. To make this endeavour possible, it is required that cognitive healthy people are able to take advantage of all technological improvements that are being made available.

In order for the local government to be able to generate more value from its assets, it is necessary to integrate management activities of land registry, surveying, operational and financial maintenance, risk management and other issues related to the assets.

The advantages of good asset management are clear:

R

Asset Performance Improvements

Important to improve the organizational sustainability and the social responsibility expectations.

R

Improvements in risk management decision

Management decisions supported by reliable and current information ensure a good cost – risk – performance balance. The rewards are reduction of costs, enhanced value of assets and higher overall efficiency.

primerMART.CITIES fits your needs of municipalities assets management

primerMART.CITIES flexibility assures to create all the domains needed, with their object classes…

Cognitive stimulation and training are extremely important in active aging and maintenance of cognitive functioning, especially in the changes due to advancing age, and in the rehabilitative intervention of clinical conditions that occur with dysfunction or cognitive decline. In addition, the benefits of improving the functioning of cognitive domains, extend to significant gains, both in the daily functionality of the elderly and their autonomy, as well as in the quality of life and satisfaction with life. In short, taking advantage of what smart cities approach can offer.

In response to this, we also developed the primerCOG platform.

Challenges for smart city projects

Firstly, to show the authorities that the development of a Smart Cities projects is not the answer to what appears to be a momentary fashion but the beginning of a path that aims to improve municipal management and promote better life in the community.

Secondly, that these processes need a top leadership. Transformations imply changes in behaviour and a more collective rather than individual view. Without top leadership, processes can externalise or lose the globalizing view. Even small projects and sectorial projects need to fit into a global strategy.

Therefore, a city does not become an intelligent city from one moment to the other. We are faced with a process that not only requires technological support tools, but also organizational, personal and community transformations. Without the involvement of citizens, it is very difficult to change.

It is not just large global companies that can be transformation players in every smarter city. If the technological proposal has quality, the proximity and flexibility of smaller companies may be very important in order to arrive at a solution that meets the needs of a given city.

Our vision for the city of the future

Firstly, it should be an inclusive space where everyone can benefit from a pleasant space to live (alone, in family and in community), To achieve this, the services they need to be able to maximize their working and leisure time and take advantage of technological developments, should be easily available. Just to note: never forget that technological development is always accelerating, with the introductory speed of new services always increasing.

After the technology is made available, people will be able to take advantage of the environment that surrounds them, their individual space and interpersonal relationships.

In turn, local authorities must be concerned with installing urgently and continuously updating the monitoring and information management systems they need to be able to make their services easily accessible and inclusive. Thus, it is required that many sensory systems be in place, together with broadband and universally accessible data networks, large data storage centres, advanced information security systems, optimized algorithms for processing big data, intelligent extraction of information and knowledge from large volumes of data, adaptive interfaces for citizens, etc.

Summing up, it is of the utmost importance that every technology becomes transparent and the citizens feel happy when using it!